Does This Make You Uncomfortable, Too?

So I needed some tech support for a Dell computer (not mine, thank goodness--Fosco is a Mac user), and I found myself engaging in an online "chat" session with a Dell customer support representative named Shilpa. I know that Dell farms out most of its customer support to other countries (like India), and, as a good progressive liberal who doesn't understand anything about economics, I'm don't know how to feel about that.

But I do know that I was uncomfortable when Shilpa (at the end of a very helpful session--hats off to you, Shilpa!) responded to my thanks with "It is my duty to serve you."

Whoa. It's like most people's customer service fantasy come true, and it turns out to be EXTREMELY CREEPY.

Is it wrong for me to prefer the surly baristas at my local coffee shop? Does this make me a masochist? Or a good liberal?