Quote of the Week: Branding Porn

From a Conde Nast Portfolio article about the business model of YouPorn (a site that Fosco does not intend to link to...):

[YouPorn's owner] shared his vision of turning YouPorn into a "very cool brand, perhaps the Virgin of adult entertainment."

Uh-huh.

As someone who has flown both Virgin Atlantic and Virgin America airlines once or twice (in fact, Virgin America is based in SF), Fosco doesn't quite see the connection here (other than that Virgin is a pretty cool brand). But there are lots of cool brands--why mention Virgin by name? Is YouPorn going to get mood lighting? Cheeky safety videos? Or, will there be YouPorn cola?

Actually, maybe I do see a slight connection...