Nevada: Lock Your Love

In Lovelock, Nevada, some local government official has come up with a brilliant advertising campaign to promote the city. Apparently, all this time, my love has been locked in Lovelock--or else it should have been locked there. Actually, the more I think about this sign and slogan, the less sense it makes. It's actually pretty inexplicable, really.

Maybe this has something to do with all of the prisons that one passes along I-80 in Nevada? It certainly seems to be a very penal state (giggle). And near each one, is a sign warning not to pick up hitch-hikers. Why can't the government stay out of my sex life?